Some moments feel bigger than fashion — they feel like history. Hailey Bieber marked the $1 billion sale of her beauty brand Rhode to e.l.f. with appearances that lit up both the New York Stock Exchange and Sephora.
And for us at Velvet, it was beyond exciting to see her celebrate in our very own Kat eyewear style.
The Kat has always been one of our most timeless designs — a sleek, feminine cat-eye with the perfect balance of strength and sophistication. To see Hailey choose the Kat on such an iconic day reminded us exactly why we create eyewear: to give women a style that feels empowering in every moment, from everyday wear to billion-dollar milestones.
Watch the Moment
We couldn’t be prouder to share it — watch Hailey in Velvet’s Kat eyewear style at Sephora and the New York Stock Exchange:
📺 Watch the Full Video on YouTube
For over 25 years, Velvet has designed eyewear with women in mind — fearless, fashionable, and always on the move. Seeing Hailey in the Kat during this milestone for Rhode is a celebration we’ll never forget.
