Velvet Privacy Policy

September 28, 2024

At Velvet Eyewear (VelvetEyewear.com), we want you to know what information we collect from you and how we protect your privacy. By using our website to order products and services provided by us, you agree to the collection, use, disclosure, and procedures this Privacy Policy describes. This Privacy Policy does not apply to third party websites such as Facebook, Twitter, Pinterest, Instagram, and Google, that we do not own or control, even if you access them through our website.

If you have any questions, please email us at customerservice@velveteyewear.com or call 888-511-9696.

When you create an account with us, you provide a name, email address, and phone number. When you make a VelvetEyewear.com purchase, we request information from you to complete your purchase and ship your order. You may also provide us with information when you use certain online features, such as uploading your eyeglass prescription. This information may include your name, email address, phone number, shipping address, date of birth, and prescription information, including any images of prescriptions you may provide to us and any information you give us through the pupillary distance (PD) measurement. If you provide us with an image of your prescription, we obtain any information that appears on the prescription form. You may also provide us with information when you fill out our online Optical Prescription Form.

For some online VelvetEyewear.com purchases we may ask you to send us an image of you in order to help you choose the best frame for your face shape.

When you make a VelvetEyewear.com  purchase, we ask you to provide payment information, which includes payment card information (such as credit card number, type, and expiration date. Our payment processor, which is required by credit card issuers to meet specific security requirements, will collect, store, and process your credit card and other payment information on our behalf using industry-standard security measures. We do not store any payment card information.

Your doctor may share your prescription information with us in order for us to make your glasses in accordance with your prescription.

Like most websites, we may incorporate technology such as “pixel tags”, “web beacons”, and “cookies” that allow us and our service providers to collect information about your actions on our website. Our service providers may collect information about your online activities over time and across different online services. You may be able to set your web browser to reject cookies entirely or require that it request permission from you before accepting each new cookie. You can also delete cookies from your web browser once you leave a website.

We use your information to provide and positively impact your experience with VelvetEyewear.com . These are some ways we use your information:

• To provide, personalize, and improve our products and our services.

• To complete the sale and delivery of your purchases.

• To communicate with you.

• To understand and improve your customer experience.

• To provide you with information, recommendations, and marketing materials about our products and services.

When you send us your prescription, we may use your health Information and personal Information to produce your prescription glasses. We may also use this information to provide customer service to you, to communicate with you, to respond to your questions, and to contact you. We will not license or sell your health Information or personal Information to anyone.

When you submit a photo or image of you, we don’t share those photos or images. We may use them as described below:

• to measure your Pupillary Distance (PD)

• to measure your facial features

• to help you choose the best style and fit

We may share your information only as described below:

We may provide your information to our contractors, agents, and service providers as necessary to enable them to perform certain services for us, including but not limited to:

• delivery of your purchase

• payment processing

• account registration

• improvement of our website

• marketing

• data analytics

Some third-party advertising partners use cookies and other technologies to collect information about your online activities to deliver more relevant advertising.

We use Google Analytics. If you do not want Google Analytics to collect and use information about your use of our Services, then you can install an opt-out in your web browser (https://tools.google.com/dlpage/gaoptout). You also may opt-out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings located at https://www.google.com/settings/ads.

If you would like to opt out of the use of your mobile app activity for targeted advertising purposes, you may do so by visiting your device’s privacy settings.

We may share your information with your Doctor or Optician. All uploaded prescriptions forms and images will be automatically verified at the time they are submitted to our website. By uploading an image of a prescription or filling out the prescription form, you are granting permission for the prescription to be verified by us either over the phone or electronically.

Through your account settings, you can access, view, and edit any of the following personal information:

• Name

• Mailing Address

• Billing Address

• Email Address

• Phone Number

You can delete any of the above information, and contact us with questions or concerns about your information, by emailing customerservice@velveteyewear.com.

If you don’t want to receive marketing emails from us, you can opt out of marketing emails in your account settings, click the “Unsubscribe” link in our emails, or email us at customerservice@velveteyewear.com If you do not want to receive text messages from us, you can opt out in your account settings. If you wish to stop receiving push notifications from us on your mobile device, you can update your device settings. If, at any time, you do not want to receive emails, text messages, or push notifications from us, please email customerservice@velveteyewear.com or call 888-511-9696 Monday – Friday 10am to 4pm Eastern Standard time.

California Privacy Rights

If you are a California resident, please review:

We may collect the following categories of personal information. Identifiers, such as name, email address, mailing address, phone number, or IP address:

• Records of payments and purchases you have made on our website

• Eyeglass prescriptions and eye exam notes

• Internet or other electronic activity information

• Geo-location data

• Electronic or visual, such as photos or copies of prescriptions

• Other information you provide, such as demographic information, survey information, or customer service communications

• Inferences drawn from any of the above.

We collect this information from you, your devices, third parties, or as otherwise described in this Privacy Policy. We use these categories of personal information as described above, and we disclose these categories of personal information for business purposes as described above.

Under the California Consumer Privacy Act ("CCPA"), California residents have the right to request access to or deletion of their personal information, to request additional details about our information practices, to opt out of the "sale" of personal information, if applicable, and to not be discriminated against. In order to exercise these rights, you will need to verify your identity to protect your security and personal information. Please call 888-511-9696. Note that even if we honor your request to delete your information, we may retain certain information as required or permitted by law.

VelvetEyewear.com does not, and will not, sell information that directly identifies our customers such as their names, email addresses, phone numbers, or postal addresses. We do use marketing and advertising partners, however, we share cookies, IP addresses, and device identifiers with them so that they can help us promote our website. You can opt out of receiving certain targeted advertising as described above.

We take the protection of your information seriously. We understand the sensitivity of information you may give us. Therefore, we take many security measures to help keep your information safe. We only allow employees to access your identifiable information for permitted business purposes. Unfortunately, even though we use reasonable efforts to protect your information, we cannot guarantee complete security. Any information that you provide to us is done so entirely at your own risk.

We do not knowingly allow individuals under the age of 18 to use our Prescription Upload or Prescription form upload.  We do not knowingly collect personal information from children under the age of 13, in accordance with the Children’s Online Privacy Protection Act (“COPPA”). Parents or legal guardians of minor children  may use our website on behalf of such minor children. If you have questions please email us at customerservice@velveteyewear.com or call 888-511-9696.

As our business changes, our Privacy Policy will be updated. We periodically review this Privacy Policy to make sure it complies with applicable laws and conforms to changes in our business. We reserve the right to update this policy at any time.

If you have any questions about viewing or updating your information, this Privacy Policy, or our privacy practices, please contact us at customerservice@velveteyewear.com.

Trademark and Copyright Notice

VelvetEyewear.com Website and all materials contained therein are protected by the federal Copyright Laws of the United States of America and all other countries worldwide. Any use of images, text, or any other proprietary material or information from Velvet Eyewear is prohibited without prior written consent from Velvet Eyewear.

Important information about Text Messaging

***Msg & data rates may apply when we use your cell number to text you about the status of your order. We will also use this information to inform you of exclusive offers from time to time unless you have unchecked the box " Keep me up to date on news and exclusive offers" during your check out. If at any time you wish to make a change to your status or to unsubscribe, text STOP to 484848. For help text HELP anytime or call our Head Quarters at 888-511-9696 and we will update your account accordingly.  Available in USA. Your privacy is always protected and your information will not be shared.

Velvet Eyewear App

Velvet Eyewear® has developed a Velvet Eyewear app as a Freemium app, which is provided at no cost and intended for use as-is. We value your privacy and take it seriously. By using our Service, you agree to the collection and use of data in accordance with this Privacy Policy. We will only use and share your information as described in this Privacy Policy.

When you use our Service, we collect and share certain data from our users, including IP address (approximate location), device identifiers, data on your interaction with advertisements, basic device characteristics, crash logs, and stacktraces. This data is anonymous and encrypted in transit, and it is required for analytics and support purposes.

The app utilizes a third-party service (Firebase Machine Learning Kit) to conduct face features detection from images that you provide. This process can be done locally on your device and/or on third-party servers (online). During online image recognition, your images are stored in memory only and deleted after the end of image processing. For more information about data usage during online image recognition, please refer to the following document.

The Service may include links to other sites, which are not operated by us. Therefore, we strongly recommend that you review the privacy policies of these websites. We have no control over the content, privacy policies, or practices of any third-party sites or services.

If you no longer want us to use your data, you need to stop using the app and delete it from your device. Please follow the instructions in the privacy policy to opt-out of data collection for each third-party service provider listed above.

The owner and data controller are Eye Studio LLC, with an address of 1140 Holland Drive Unit 4, Boca Raton, FL 33487 and contact email of app@velveteyewear.com.

We reserve the right to modify our Privacy Policy at any time by posting such modifications on this site without any other notification. Any such modification will be effective immediately upon posting on this site. It is your responsibility to review our Privacy Policy from time to time to ensure that you continue to agree with all of its terms.

Last update: Sept 128, 2024.