Velvet Trends® Expands Into UV Protective Fashion & Lifestyle Accessories
For more than 25 years, Velvet Eyewear® has been designing sunglasses and eyewear that make women feel confident, stylish, and protected. Now, we’re proud to share an exciting new chapter: we’ve secured the expanded Velvet Trends® trademark, extending it beyond eyewear into UV protective fashion and lifestyle accessories.
Velvet Trends® has always represented our fashion-driven capsules—collections that highlight seasonal colors, new shapes, and stylish accents. By protecting the Velvet Trends® name through our trademark, we’ve ensured that the brand’s growth is built on authenticity, innovation, and long-term vision. With our newly expanded trademark, Velvet Trends® is preparing to launch UV protective clothing, scarves, hats, and cover-ups—coming soon to bring women more ways to protect themselves beautifully.
Why UV Protection Matters
At Velvet, we believe that protecting your eyes and skin from UV rays is as important as expressing your personal style. As our founder and creative director, Cindy Hussey, explains:
“Velvet Trends® has been part of our collections for years. Securing the expanded trademark allows us to build on that foundation—bringing retailers and consumers a broader assortment of products that are stylish, protective, and designed to support everyday wellness. At the end of the day, it’s just smart to protect yourself from harmful UV rays—and we want to make that protection effortless and beautiful.”
What’s Coming in Velvet Trends®
- Ongoing sunglass capsules under the Velvet Trends® mark
- UV protective fashion including scarves, hats, and cover-ups — coming soon
- Cross-category storytelling that bridges fashion, wellness, and lifestyle
This isn’t just a product launch—it’s the next step in Velvet Eyewear’s mission to protect women’s eyes and skin while elevating style and comfort.
Velvet Trends® is where fashion meets wellness, designed to protect you beautifully—today and for the future.
Where to Shop Velvet
- VelvetEyewear.com
- Nordstrom.com
- Kohls.com
- WolfandBadger.com
We’re also proud to partner with NBC, Telemundo, and FabFitFun across media and collaborations.
And now, with Velvet Trends® expanding into lifestyle categories, we’re excited to share what’s next: more ways to protect yourself beautifully.
Featuring: Eugenia Kuzmina — actress, writer, and model
📸 Photo Credit: Victoria Sirakova / Photogenetika
✨ Velvet Eyewear® — 100% Female. 100% UV Protection. Since 1999. ✨
